Brand voice 101

Brand voice 101

The voice of your business should always sound consistent. Be it playful or formal, informative or inquisitive, confident or awkward, when someone is engaging with your brand, they should be able to recognize that it’s your business they’re dealing with. Your brand...
You have a story to tell

You have a story to tell

We firmly believe that everyone has a story to tell. Yes, everyone. What is different is how each person wishes to tell that story and what level of help they may require in doing so. Some of our clients want to write their story themselves and would like our guidance...
Which comes first: content or design?

Which comes first: content or design?

I’ve had the same conversation about ten million times in the decade plus that I’ve been a copywriter. The one where somebody calls and needs content for their website or brochure or what have you, and zut alors! they left it to the very last minute. The design is...