Brand voice 101

Brand voice 101

The voice of your business should always sound consistent. Be it playful or formal, informative or inquisitive, confident or awkward, when someone is engaging with your brand, they should be able to recognize that it’s your business they’re dealing with. Your brand...
Which comes first: content or design?

Which comes first: content or design?

I’ve had the same conversation about ten million times in the decade plus that I’ve been a copywriter. The one where somebody calls and needs content for their website or brochure or what have you, and zut alors! they left it to the very last minute. The design is...