COVID-19 ADAPTATION ADVICE
COVID-19 has changed the way we live, and it has forced many of us to think about the way we do business. If you’re struggling to find the right words to use when communicating with your audience right now, we can help.
We’re happy to discuss your unique needs, but we have also created the following COVID-19 Adaptation Assistance packages. Depending on where you live, these might be eligible for regional funding. In Prince Edward Island, businesses can apply here for funding.
Crisis Communication Plan
It’s always important that our words strike the right balance of compassion and emotion, while also remaining professional, informative, and straight-forward. However, this has never applied more than it does in our current situation. Many businesses face increased communication needs, which might be challenging to navigate while also implementing the appropriate tone.
Any piece of writing that links your product or service to COVID-19, including blog posts, website content, press releases, and social media updates, should be carefully considered right now for tone, sensitivity, and relevancy.
If you need help moving your business forward with a Crisis Communication Plan, here’s how we can assist you:
1. We will meet with you by phone or video to discuss the state of your business before the pandemic and how you’re currently reacting to threats you’re facing with COVID-19.
2. We’ll then review your existing brand collateral to gain an understanding of your messaging and your voice
3. We will develop a content strategy and draft key messaging to help you through this crisis, while maintaining the trust and respect of your audience.
Investment: $2,500+ HST
BRAND VOICE DEVELOPMENT
Human beings are more likely to buy into a product or service after they’ve formed an emotional connection with a company. If you haven’t gone through the process of creating a voice for your brand, there’s a great big opportunity for you to speak more clearly to those who need what you’re selling.
This is the time to nail your messaging so you can make sure that you’re saying things that resonate with your customers.
Whether you’d like to use this surreal moment in time to take a step back and put some thought into the way your message is positioned, or if you’re adding a new service or product to your business as you move in a new direction, we can help, in two different ways:
Brand Voice + Content
This package starts with a series of telephone and video meetings, helping us learn about your business, your customers, and your goals. From there, we’ll create:
a set of brand voice guidelines for you that can be used now and after the COVID-19 crisis has passed
a selection of brand statements for your marketing
up to three pages of website content, based on your new brand voice
You’ll be left with a better understanding of your business as it relates to your audience, and, as a result, your message will be heard more clearly by people with money to spend on what you’re selling.
Investment: $2,500 + HST
Brand Voice + Logo
We’ve partnered with the talented Ashley Green, to provide you with the look and words that work together to speak loud and clear to your audience.
This package results in a logo and a set of clearly defined brand voice guidelines. It starts with a call between you and Ashley. Grab the full details here on her website:
Investment: $2,500 + HST
Ongoing Editorial Services
If the COVID-19 crisis has left you with more emails to write, more newsletters to send, more press releases to draft, and an increase in overall communication needs, you aren’t alone. Businesses are flooded daily with changing information that forces changes to product and service offerings, as well as an added need to communicate these changes with their audience.
We can help review your communication pieces for tone given our current business climate, as well as proofread for any distracting errors and typos.
Our retainer packages start at $600/month.
To view our editing retainers, click here.
If our retainer packages do not meet your needs, we’re happy to talk about individual editing fees for your business.
This won’t last forever. We can help your business move forward.
Request a quote
While we do have a set range of writing and editing rates, we provide custom pricing for every project that comes our way because every one of them is different. After we learn more about what it is you need and how we can help, we’ll customize a quote for you.